CLIENT
Sertec Group
LOCATION
Birmingham, West Midlands
SERVICE
Brand & Commercial
PROJECT TYPE
Environmental Portraits
THE PROJECT
01
THE BRIEF
Sertec Group required a collection of professional portraits that felt more natural and contextual than traditional studio headshots. The brief was to photograph senior team members within their working environment, presenting them as confident and approachable while retaining a strong connection to the Sertec brand.
02
THE APPROACH
I worked with the available office spaces and brand elements, selecting backgrounds that added context and depth without distracting from each subject. Controlled lighting and clear direction were used to create a mix of seated and standing portraits, with consistent styling across the final collection.
THE GALLERY
Selected frames from the day
THE RESULT
Professional portraits with a stronger sense of place.
The resulting gallery combined the polish of corporate portraiture with the authenticity of the workplace. Sertec received a versatile collection of images suitable for leadership profiles, company communications, PR, LinkedIn and future marketing content.
ON-SITE
PHOTOGRAPHED AT SERTEC
VARIED
SEATED & STANDING PORTRAITS
MULTI-USE
WEB, PR & LINKEDIN CONTENT
“The aim was to create portraits that felt polished and professional while still showing the personality, leadership and working environment behind the Sertec brand.”
CLAUDIU NOVAC — CN PHOTOGRAPHY